Joe Freshgoods x New Balance 2010 "Bag Lady"
Retail: $180 | Style Code: U2010JG1
Release Date: November 21st, 2025

The Joe Freshgoods × New Balance 2010 “Bag Lady” is a nostalgic, texture-driven reinterpretation of New Balance’s early-2000s running silhouette. Chicago designer Joe Freshgoods infuses the model with a “found and loved” aesthetic, using recycled wool-blend panels, breathable mesh underlays, and intentionally frayed edges to evoke the feel of a treasured, well-traveled item.

A warm mix of tans, creams, and muted earth tones gives the shoe its vintage character, while subtle hits of red and black add contrast without overpowering the design. Underfoot, a weathered ABZORB midsole paired with SBS cushioning ensures soft, reliable comfort, supported by a translucent stability web for structure.

In true JFG fashion, the release includes a wide assortment of laces — including fuzzy options — and a removable charm chain featuring JFG lettering, allowing for customizable styling. The “Bag Lady” 2010 stands as a wearable memory, blending storytelling, craft, and timeless style into one expressive package.