Mashing up sneaker colorways together to create a brand new pair all began in 2007 on a pair of Nike Dunks for Nike Skateboarding's division, and now has become a theme that has since carried over into more Nike departments. Jordan Brand could be the next department to use the "What The" theme. Rumors are flying that the Jumpman brand is planning to release a "What The" Air Jordan 1 later this year. The sneaker would combine the "Royal", "Bred", and "Chicago" classic colorways into one silhouette.
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