Puma just announced it surpassed 4th quarter analyst predictions with a $975 million dollar quarter to close out 2015 (which was also up 17.1% from 2014). A lot of Puma's recent success can be attributed to Rihanna, who was named Creative Director of Puma late last year who also sold out her first collection with the brand completely!
Puma gears up for the next installment with Rihanna releasing 3 colorways of the Rihanna x Puma Fenty Trainer. The sneaker features a breathable mesh upper perforated plastic overlays on the sides, adding extra support and a futuristic look. The Puma logo appears on the mid-foot while "Puma by Rihanna" appears on the heel tab. The sneaker will be featured in all-black, red, and white.