adidas Officially Welcomes James Harden To Their Family

The James Harden sneaker free agency is now officially over! The Beard is now down with the adidas family and the 3 Stripes sent over a warm welcome via Twitter. While at it they also let the world know some of the plans that are in motion for the MVP runner-up. Harden will be heavily involved in the product innovation, design and marketing for his signature line. Yes, James Harden will finally get his own sig and we are sure that adidas will go all out to make sure his fans are happy. The German brand has also stated that collabs will be in the works with his line and he will be one of the leaders in their global campaign to kick off the NBA season. We can expect on and off court collections that will keep fans draped from head to toe. Last but not least he will be one of the focal points of Europe and Asia tours (where the Houston Rockets have a ton of fans), giving adidas and Harden a chance to lock those markets down with a vice grip. 

What do you guys think of these plans for The Beard? We are excited and anxious to see what his kicks will look like. For now we must wait but make sure to keep it locked with SneakerShouts for more details as they surface.

Source: adidas / VILLA