The Simpsons x New Era MLB Collection
Release Date: Spring 2026

D'oh-minant in the field. The Simpsons x New Era MLB Collection brings Springfield's first family to the diamond in a collaboration that understands exactly why these two American institutions belong together — both have been running longer than most people care to calculate, both have embedded themselves into the cultural fabric of a nation so completely that they feel less like entertainment and more like infrastructure, and both have spent decades making the everyday feel worth paying attention to. Homer, Marge, Bart, Lisa, and Maggie have finally found their franchise.

The collection moves through fitted caps, snapbacks, and lifestyle headwear that places the Simpsons' visual universe inside the MLB's franchise color system — each team's colorway carrying the Springfield family and their extended cast in the hand-drawn aesthetic that Matt Groening's world has maintained since 1989, rendered in New Era's premium wool and cotton constructions with the embroidery quality that turns a licensed graphic into something worth keeping. Homer's donut, Bart's slingshot, Lisa's saxophone, and the iconic couch find their way into the underbrim, the sweatband, and the sticker detailing with the kind of production depth that rewards the collector who looks past the brim. Every franchise gets its Springfield. Every Springfield gets its franchise.

The Simpsons and Major League Baseball share a relationship with American nostalgia that few properties can claim — both have been the background noise of Sunday afternoons, the reason a room falls quiet, the thing that different generations of the same family can watch together without explanation. The New Era collection gives that shared history a fitted form, worn on the head of everyone who has ever sat in the bleachers or on the couch and felt, without quite knowing why, completely at home. Springfield has always had a team. Now it has a hat.