2015 Nike Mag Official Announcement + Release Details

30 years ago, Nike collaborated with Back to the Future to imagine what sneakers would look like in the future. This project resulted in the Nike Mag which reinvented the traditional lacing system into an inimitable design with power lacing. 

We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes.
— Parker - Nike's CEO

Today, Nike delivered a gift to Michael J. Fox introducing power lacing, the most innovative and demanded feature. Combining archetype invention with digital technology, the power lacing system is responsive to the wearer's motion and adapts, to support the most comfort.  

This is only Nike's first iteration. Nike will continue to test this technology across multiple sports, and hopefully incorporate it into the future, which can be a game-changer to the footwear and sports industry, impacting athletes across the world.  

By imagining the future, we create it. Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner
— Parker - Nike's CEO

The 2015 Nike Mag is a limited edition release. It will only be available via Auction, with all proceeds going to the Michael J. Fox Foundation for Parkinson's Research. The specific details on the auctions will be posted to Nike News via Twitter in Spring 2016.  

Stay tuned with SneakerShouts for all up to date information regarding the 2015 Nike Mag. 

Below you can see a preview of the "Power Lacing" system