New Era x Alpha Industries NBA All-Star Collection
The New Era × Alpha Industries NBA All-Star Collection unites two heritage brands with deep roots in culture, craftsmanship, and performance — marrying New Era’s iconic headwear legacy with Alpha Industries’ military-inspired utility and the high-energy atmosphere of NBA All-Star Weekend. This limited collection pays tribute to basketball’s brightest stars and biggest celebration, blending sport, style, and streetwear attitude into one standout lineup.
The capsule features premium headwear and outerwear that combine athletic spirit with rugged design details. New Era’s classic fitted and adjustable caps are reimagined with bold All-Star graphics, team-inspired colorways, and Alpha Industries’ signature utility accents — think durable fabrics, stitched patches, and tonal embroidery that echo both league prestige and functional flair. Elevated jackets and coaches’ pieces round out the collection, showcasing quilted linings, flight-jacket silhouettes, and refined All-Star branding for a cohesive yet dynamic look.
Built for fans and fashion lovers alike, the New Era × Alpha Industries NBA All-Star Collection stands at the intersection of performance and streetwear cool — perfect for celebrating game weekend, everyday wear, or anywhere you want to rep your fandom with premium style. It’s a bold, commemorative capsule that channels the energy of the All-Star stage with heritage design and standout attitude.
