Under Armour and Stephen Curry have been changing the game up a bit since the Curry 1 debut a few years ago. Well the brand has brought Steph's first signature shoe back and they intend on cornering the lifestyle category. The basketball performance sneaker has now received an amazing all super soft suede and all premium buttery leather makeover that is nothing short of luxurious. Thus we have the Under Armour Curry 1 Lux. The shoes themselves were already sexy, the debut event for them made sure that they entered the market with a splash.
The event first started off with the #WatchForWardell scavenger hunt throughout NYC with a few lucky participants receiving entry to the RSVP only event by way of winning. The event was hosted and curated by the team from Concepts, Upscale Vandal and The FNDTN and no stones were left unturned in order to give you the Curry experience. The shop was re-done and turned into Steph's college dorm room at Davidson with the sneaker boxes making up the walls and details such as outdated computers and bunk beds setting the proper scene to put you in Wardell's place. Live music and great people added to the success of the event and folks such as Mayor, Emory Jones and Jim Jones turned up for the festivities.
The event was also the unofficial release for the shoes and they sold out. More stores released the shoes but they are selling out pretty quickly as they were limited to 600 pairs of each colorway.