Inside Look at the CNCPTS x ASICS Miami Pop Up Experience

Screen Shot 2015-12-05 at 3.12.01 PM.png
CVae4YtUYAACZar (1).jpg

Boston boutique CNCPTS teamed up with ASICS once again, only this time they went above and beyond just releasing two new collaborations. CNCPTS turned Art Basel Miami into an experience for their customers. CNCPTS decided to open a pop-up shop in Miami to release their two highly anticipated collabs, however, the details about the pop shop remained disclosed. On Thursday, December 3rd CNCPTS tweeted out a meeting location in the Miami Beach area where customers would line up to redeem their tickets to purchase a pair. However, they still had no idea what they were in for. Customers were told to return back today at a new location where they would be transported to the actual Pop-Up shop where they'd experience a completely new way to purchase and see sneakers. 

Below is an inside look at the creative sneaker experience CNCPTS and ASICS created for their customers. The two ASICS Gel Respector collabs were inspired by the Miami lifestyle, so it made absolutely perfect sense to deliver this crazy atmosphere during Art Basel Miami. 

The CNCPTS x ASICS Gel Respector "Black Widow" was an in-store inclusive, available only at the Miami pop-up while the CNCPTS x ASICS Gel Respector "COCA" dropped online here

Photos via John Geiger, JuiceDEON Point , Sneaker News