Adidas Unveils 3D-Printed Performance Footwear

For creators. By creators. This is Futurecraft 3D. It is our approach. It is our direction. It is our journey. Futurecraft 3D is a prototype and a statement of intent. We have developed proprietary 3D printing technology, delivering a "first of its kind" product in an entirely new way.

Adidas just revealed a ground-breaking 3D printed midsole for its upcoming Futurecraft running silhoutte. Adidas latest creation offers the ultimate personal experience for athletes, by creating a bespoke midsole that matches the pressure points of an individual's specific foot, resulting in support and cushioning that goes unmatched. The Futurecraft series, will use  "performance data to drive truley bespoke experiences, meeting the needs of any athlete". Adidas may be hinting towards in-store immediate fitting! 

The new design is likely to be the first of many silhouttes that use 3-D printing construction and technology. No release information was released, but we'll definitely keep you guys posted! 

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